Who comes up with these?

The literary powers-that-be have made one of those bizarre commercials for our current Featured Book, Lisa McMann's highly entertaining YA fantasy Wake. Behold:

I don't have a television, so I'm totally out of the loop on these mini-movies. When did this trend start? Do they actually air on TV? (Frankly, they don't look big-budget enough for TV, but maybe I'm wrong...)

Note: And in other Wake-related news, Ms. McMann very kindly sent us an e-mail, letting us know that the sequel (2009's Fade) will be a solid 40 pages longer than Wake, thereby eliminating my major objection to the book.
Posted by: Julianka


20 Aug, 2008 09:14 PM @ version 0

The trend's been around for a while.

You're right - book trailers typically arent' shown on television. Usually you'd find them on youtube, blogs, myspace, etc. They can be a effective tool for reaching potential web-savvy readers.

Some trailers look like glorified powerpoint presentations while others are full-out productions with professional actors, etc. Personally, I rather liked this one.

20 Aug, 2008 10:48 PM @ version 0

Thanks--I've been wondering about these ever since I saw the (quite elaborate) one for Catherine Jinks's 'Genius Squad'. Obviously, people are spending money and time on them, but I just couldn't picture them on TV...

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