But why?

And speaking of inexplicable projects, FOX Soccer asked actress Helen Mirren to read Shel Silverstein's "Where the Sidewalk Ends" as a voice-over for their visual recap of the 2015 FIFA Women's World Cup. Don't get me wrong: I love Helen Mirren, Shel Silverstein, and the Women's World Cup, but what the hell? Seriously, I don't understand anything about this combination—why this poet? Why this poem? WHAT IS GOING ON?