Step One: Avoid the bulls entirely.

In a move that will, ironically, probably raise his book's profile and generate way more sales, writer Bill Hillmann, co-author of the how-to-not-get-gored-by-a-bull advice guide Fiesta: How To Survive The Bulls Of Pamplona, has been gored by a bull. Admittedly, Mr. Hillman didn't die of said goring (he "suffered serious muscle tissue damage, but none to the bone or arteries"), so maybe at least half of his advice is still solid...?