A misguided publicity stunt?

Don't get me wrong, I think the Fifty Shades novels are terrible, terrible books, but the news that a charity for female abuse victims is planning to use the series as toilet paper and mulch for their compost heap is straight-up disturbing. (Not least because that would be really uncomfortable toilet paper.) I'm even more freaked out by the idea of burning the books, which was the charity's first suggestion. I sympathize with their worry about the damaging effects of a remarkably stupid and freakishly popular book series, but burning books is never the answer.